My Take On AI

Being pro or against AI is an exhausting waste of time. As AI is already shaping our reality, it is no longer a discussion whether to be on the side of this tool or not.

 

Would you take the side of a knife?

Imagine life hundreds of years ago when we first invented knives. It was likely very similar to how we now react to ai. Some people would see it as a tool of high potential, while others would naturally feel scared of it. But danger and usefulness could coexist until we were able to integrate that tool into social norms.

 

What we need to understand again is not how to position ourselves in front of a tool, but to figure out collectively how to use it for the good (and obviously, not for the bad).

 

Therefore, I would argue that it’s too little too late to be divisive about ai. Instead, we should move on to better understand together how to use this tool ethically, to constantly evaluate its risks, and discuss as openly as possible about where this is going.

 

 

How I use AI

 

As a small creator/entrepreneur, you need assistance. You basically start with just one simple goal, such as “I want to do art content”, but nobody prepares you for the realities of a content creator. Here are my top reasons why AI is a great tool for content creators.

 

1.     Ai is perfect for social media strategy: aesthetic, consistency, viral post structure, scheduling posts, and so much more. Before, I was just “going with my gut feeling” and never getting anywhere.

2.     Branding and marketing strategies: funnels, e-mail automations, online shop, logo/fonts/colors/voice locked in for all materials; mission, vision.

3.   Short and long-term goals. Prioritize tasks, set budgets, work on your project as if it was real corporate organizational work.

4.     Getting feedback on new content ideas before starting to actually work on them. Saves time. And no, it doesn’t like all your ideas.  

5.     Competitor/collaborator analysis. When I find accounts related to what I do, the AI agent can suggest potential collaboration ideas, or things to do/avoid related to my account.

6.     Photo editing. AI can be a budget friendly editing tool, that requires you to have little photography skills and knowledge.

7.     I proofread and edit any ai generated graphic/text material in Canva before publishing

 

 

 

How I don’t use AI

 

1.     I do my own art & wholistic practices

2.     I write the blog editorials

3.     I film & edit the Instagram reels

4.   I don't use it with the intention of deceiving the audience, on the contrary, it helps me clarify the message. 

 

As you can notice already, instead of using my favorite means of expression such as art and writing to fit the “viral” recipe, I realized I could use AI to cover that for me, and spend my time with what I truly enjoy doing.

In other words, I took a conscious decision to delegate some of the tasks that I don’t enjoy, and keep my interest in the ones I do enjoy or I believe important enough to be human-made.

 

 

Separate creative work from algorithm work

 

There is some type of content that increases visibility online, such as seo/aeo/geo-optimized content, using keywords in Instagram descriptions and so on; no matter how good of a writer you are, doing this type of content by yourself will likely not work.  So then, why not let robots do the work for algorithms? AI can help you create algorithm-friendly descriptions, find hashtags and keywords, write seo articles such as “10 ways to do whatever” in order for your website or content to be discoverable.

I don’t have time for this type of content that really kills creativity and pushes creators to stick to algorithm rules. So instead, I would just give my AI agent the title and 3-4 arguments why, and it would write the rest of the seo blabla. On the other hand, if I want to create something like art or a personal opinion article, then I don’t want it to be done so to attract more followers. I want to be free to create it myself and share my real opinions.  

 

 

Find your own way

 

There isn’t a recipe to follow.

I believe that each individual ultimately has to find their own way of relating to the world, and AI is no exception. What I choose to automate might be exactly what someone else loves doing. What I choose to keep human might be something another person is perfectly comfortable delegating.

The important part, I think, is making these choices consciously and responsibly.

AI is already becoming part of our social reality. We are not passive observers anymore. Every time we use it (or not), we choose how to use it, for what, and where to draw the boundary. As active participators, we become partially responsible for what AI is becoming.

Perhaps that is a more useful conversation than simply asking whether we are for it or against it.

 

*no AI was used in writing this article